Half.com specializes in specific types of merchandise: books, CDs, DVDs, videotapes, video games, computers and software, and general consumer electronics (cell phones, digital cameras, MP3 players, home audio, televisions, and the like). Buyers can purchase items from multiple sellers, and have all their purchases consolidated into a single shopping cart and checkout. They make one payment, and then eBay deposits funds into each seller’s account individually.

To sell on Half.com, all you have to do is click the Sell Your Stuff link in the left-hand column. When the Sell Your Items page appears, select a category and click the Continue button. You list each item by using the item’s UPC or ISBN code. Half.com then inserts pre-filled item information from a massive product database. (It’s the same database that feeds eBay’s pre-filled information in the same categories.) There are no listing fees, but you do have to pay Half.com a commission when an item sells. You’ll pay a 15% commission on items under $50, and lower commissions as the price rises. Instead of a buyer paying you directly, Half.com collects the payment; the site sends you your payment every two weeks.

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